Umi(海) Sushi

2023

Rebranding an iconic neighbourhood sushi restaurant with a fun, youthful identity rooted in the theme of umi (海; “the sea” in Japanese). As a long-time local favourite, the restaurant needed a refreshed brand system—menus, cards, website and touchpoints—that better matched its current clientele. The new direction embraces bold ocean-inspired blues, playful phrases, and sticker-style illustrations influenced by Japanese culture, creating a modern, energetic feel that reconnects the brand with its community.

Brand identity, creative direction, stationery, menu + web design